Note how they list a few rules for how to refer to their brand. Unitel Voice offers a clean look to their press kit page. You the real press kit page examples below to create your own. Having an EPK in place also helps your startup look more professional by giving you a strong brand identity with clear messaging. Making your digital brand assets easily accessible helps your sales team and marketing team, and it gives you internal documents to share with potential investors and clients. You might also gain blog and social mentions. Have your press kit ready to go so you can grab opportunities when they come along.Īn electronic press kit (EPK) is good for SEO because it allows people to easily build backlinks to your site. If you make it too difficult on the writer, they may just go to your competitor and highlight them instead. If you make it easy for them to locate information on you, grab a logo or photo, and run with a story, you’ll have a much better chance of gaining free exposure. Journalists often juggle multiple stories and are limited on time. Contact Information for the PR Department.Other Noteworthy News Stories About Your Brand.The information a writer needs to create a story about you includes some basic facts such as: Figuring out what to put in your press kit requires looking at your business through the eyes of a journalist. They’re useful tools for potential clients, business partners, and investors trying to gauge your company’s credibility.Įvery press kit is unique and the contents depend on your experience and special elements of your startup. But today, businesses have digitized their press kits and make them accessible to the public on their website’s press page.įor startups especially, press kits are not just important for journalists, bloggers, and other influencers interested in writing about your business. Traditionally, press kits were sent to media outlets for promotional and PR opportunities. A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets.
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